The Data-Driven PR Playbook

In PR and communications, guesswork doesn’t work anymore. The days of relying on your instinct to plan PR strategies are long gone — it’s time to start making smarter decisions based on hard data. But where do you start? 

We created The Data-Driven PR Playbook to show you how data can be used at every point across the spectrum of PR and comms activity to make better-informed decisions, get stronger results, and conclusively prove the value of your work to stakeholders. 

The playbook covers: 

• How data can boost media engagement
• Using data to safeguard your reputation
• Smarter audience segmentation with data
• Measuring and reporting on PR ROI
• Questions to ask vendors

Download The Data-Driven PR Playbook and learn how data can take your comms strategies to new levels of effectiveness.