Steller
Steller is a storytelling platform that empowers users to come together from around the world and share stories and experiences. The in-phone app lets users tell beautiful stories through images and videos that can be easily shared with the Steller network of like-minded individuals who are passionate about travel and beautiful content.
Meltwater Influencer Marketing helped Steller:
Save 6-hours per-influencer due to an automated payment process
Ensure payments are processed swiftly with all the necessary tax forms and billing requirements
Improve the work-flow between brand managers and accountants, and collaboration between influencers and the Steller team
“Without Meltwater Influencer Marketing, there would be A LOT more work. In fact, Meltwater has basically saved us an entire job’s worth of manual work. Our accountants are much happier!”
Vazul Szakács, Partnerships Director
Steller's influencer marketing strategy requires working with global, travel influencers to promote their storytelling app. There is a constant rollout of campaigns that include multiple creators. The Steller team is deeply experienced and embedded in the industry, which means they know exactly what they need from an influencer tool.
When it comes to managing a campaign, the payment process was the most time exhaustive for the team. Paying an influencer is like paying an independent service provider or freelancer, which means you need all the relevant tax forms, wire transfers, and banking details. Not to mention, when working with international creators, processing payments in multiple currencies, and understanding international tax laws was time-consuming. The Steller team needed a tool that would ensure the influencer’s payment details were submitted properly.
Solution: An Automated Payment Tool
The Steller team worked with an influencer platform before Meltwater Influencer Marketing. However, the more time-consuming the payment process became the more they understood that their prior platform wasn’t serving their needs. They needed a tool that automated the entire payment process, especially the element of rigorous tax forms.
“Before Meltwater Influencer Marketing, the payment process was left to our accounting team. Not only was this time-consuming, but there were so many intensive parts involved from forms not entered properly to missing information. Meltwater made everything about the process easier.”
Vazul Szakács, Partnerships Director
They knew they needed a tool that would eliminate the time-consuming manual work of paying influencers and allow the team to focus on what really matters. When vetting new tools, Meltwater Influencer Marketing's integrated payment capabilities was exactly what they needed to scale their strategy. Meltwater's tool automated essential stages of the payment process for the Steller team and identified the relevant tax forms needed for each influencer. Streamlining the team’s ability to pay influencers efficiently, and freeing time from tedious, manual work.
Success: 6-Hours Saved Per Influencer
Meltwater Influencer Marketing now plays a critical role in the success of Steller’s influencer campaigns. The team has an accountant dedicated to influencer campaigns. Before Meltwater, a lot of time, around 6-hours, would be taken up by paying one single influencer due to manual work. Now, with Meltwater's Klear Pay, the Steller team can work efficiently with Meltwater Influencer Marketing's end-to-end payment process.
Now that Meltwater has automated the entire influencer payment process, Steller accountants have been freed of an entire role of work that was time-consuming. This allows them to focus their resources in other places and work better together. Since influencer relationships are lasting, having an efficient payment process ensures that Steller and its content creators have a healthy relationship.
