Product Feature

Real-time Alerting

Q: How are real-time alerts from the Meltwater platform delivered?

Just like the content, the delivery method of alerts are customizable. Receive your social and media alerts either to your email, on Slack or as a push-notification on the Meltwater App.

Real-time monitoring and information updates for relevant topics are a growing priority for many companies in a digitalized world where PR and marketing professionals have to adapt to constant change.

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Instant Insights

Real-time alerts, or smart alerts as they are sometimes referred to in industry, automatically send key real-time insights about your brand, competitors, or industry trends, either to your email inbox or to the Meltwater App. Such notifications allow executives to always be informed about important developments and stay one step ahead of critical events.

Smart Alerts: How it works

Every mention

Alerts are sent each time a new mention appears in the selected search. A maximum of 200 alerts is sent per hour.

Top reach

Real-time alerts are sent when a mention scores much higher than your search’s baseline, which is calculated from the last 3 days of data or the first 20k mentions. Mentions are scored on the source’s reach.

Spike detection

Alerts are sent when the search volume is much higher than your search’s usual baseline. Social searches compare the last hour against the previous 12 hours of data. Editorial searches compare 1 day against the previous 14 days of data. Our AI-driven tool checks for fluctuations before sending the alert.

X influencer

Alerts are sent when a post scores much higher than your search’s baseline, which is calculated from the last 3 days of data or the first 20k mentions. Post content is scored on the account’s engagement level and network size.

Events

Alerts are sent when we detect a high-impact business event (partnership, acquisition, headcount growth, etc.) for the companies you are following.

Real-time Alerts

Spike Detection

Spike detection notifies you when there's an unusual change in volume regarding a specific search. It can help identify whether a brand, a competitor, or a topic is trending on social or has received wide news coverage. Receiving this information in real-time can help brands participate in social conversations as they happen, react to issues as they occur, stay informed regarding important topics, or help their agency customer's overall PR or marketing strategies.

Here are some examples of Spike Detection:

Say the social mentions for a cosmetic brand average 200 hits during Saturday afternoons. This is its current baseline. One Saturday afternoon its number of social mentions jumps to 500 within an hour. A notification will be sent to notify the user of this abnormal change.
Compared to the last two weeks, the news mentions about car safety features increased by 300% after an announcement by a major automotive manufacturer, for example. An alert will notify the user of this change.

Graphic illustration of woman walking up a spike trend

"I’m so confident now that I won’t miss an alert that I can relax more during my off-hours. Meltwater has given us back the freedom to enjoy our home lives."

Fran Wood - Customer Service Director, Detroit Metro Airport

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Top Reach

A Top Reach alert is sent when a high-reaching editorial source mentions keywords for your saved search.

When influential sources mention a company, competitors, or industry, it can directly or indirectly impact an organization. The Top Reach alert, therefore, allows customers to stay on top of influential editorial sources that mention their keywords. They used to notify executive leadership if their company receives high-reaching press coverage, they can then tag these mentions in their reports.

Graphic illustration of a Twitter Influencer

X Influencer

An X Influencer alert is sent when a high-reaching source on X mentions keywords for your saved search.

When an influential X handle mentions a company, competitors, or industry, it too can directly or indirectly impact an organization. After receiving this notification, marketing and PR teams can engage with influencers who are mentioning a brand and potentially create new partnerships, understand what could cause search terms to trend, and mitigate potential risks.

Pro tip: If an influencer mentions a brand, you can use Social Listening to track if this had a knock-on effect on your follower count.

Graphic illustration of content from across the world

Events Alert

An Events Alert is sent when Meltwater detects a high-impact business event (partnership, acquisition, headcount growth, etc.) for the companies you are following.

Event notifications reduce the noise by honing in on business-critical events so instant action can be taken across all organization departments. Having full visibility into your business ecosystem gives you the power to the informer versus the informed.

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Every Mention Alert

An Every Mention Alert is sent when a new mention appears in your saved search. A maximum of 200 alerts is sent per hour.

This alert is best used for saved searches where you want to review every mention as they happen. Examples include:

Monitoring when your brand is mentioned alongside important keywords (crisis, confidential information, reputation management, etc.)
Tracking when your brand is mentioned by a specific person or account in your Author List.

Curious about how this could help you?

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Testimonials

Janette Fennell, Founder and President, Kids And Cars

"We get a tremendous amount of media attention and it was essential to become more efficient because we were beyond stretched. Meltwater helped us transition from being overwhelmed by Google Alerts to something more sustainable."

Javier Ruiz, Digital Marketing Strategist, H&M Mexico

"I like to arrive in the morning, log into Meltwater, and get insight into everything that's happening, instantly."

Christy Chachere, Communications Specialist, Visit Baton Rouge

"Meltwater helps us understand our reach and assess the effect a negative article could have on our visitors. Receiving real-time alerts allows us to stay in front of potentially damaging stories, tell our story and reshape the conversation."

Frequently asked questions

Can I personalize media alerts from Meltwater?

Yes, our intuitive Media Intelligence platform enables you to easily set up alerts based on keywords and searches you would like to monitor. This can be customized to you, your team, executives, or other important stakeholders.

How are real-time alerts from the Meltwater platform delivered?

Just like the content, the delivery method of alerts is customizable. Receive your social and media alerts either to your email, on Slack, or as a push notification on the Meltwater App.

How does the configuration of alerts work?

Setting up real-time alerts is really easy in the alert management section of the Meltwater monitoring system. You can choose the data points you would like to monitor based on the predefined queries and searches as well as who should receive the specific alert notifications for the chosen content.